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North American Bank #1​

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Background

  • A bank was finding it difficult to approve higher loan amounts through automated decision channel, thereby losing share to its competitors​
  • They were looking to align with Community Reinvestment Act (CRA) guidelines and improve standing amongst marginalized businesses​

Solution

  • Uplinq’s expert modeling techniques combined powerful external data variables, in combination with client data, to create a high performing score and assessment thereby allowing the bank to approve many more loans and assign appropriate limits to close deals​
  • Uplinq’s model significantly improved CRA coverage and approval rates, thereby providing strong impetus for growth in this segment​

Results

  • Uplinq’s model performed 2.6x better than the existing bank model
  • Bank able to approve between 62% and 78% of declined accounts​
  • Reduced NPL rates between 75% and 83%, despite increased book size​
  • Uplinq projected an expected $78 million profit for the bank over the next 5 years for just one business line​
  • Bank will achieve an overall $220 million combined profit across multiple business lines​