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Experian vs. Uplinq

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Background

  • Test was conducted with a mid-size non-bank SMB lender in the US
  • Experian had developed a proprietary custom risk model for this lender

Results

  • Using only Experian data, Uplinq performed 2.5x better than Experian
  • Using all data available, Uplinq performed 8x better than Experian

Conclusion

  • Whether compared to bureaus or other analytics providers, Uplinq understands the predictive attributes of small business better than most others
  • Uplinq’s systematic data view improves underwriting and removes vulnerability resulting from missing or erroneous information